The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
Learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results.
The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly.
The exact signals the search engines use to evaluate reputation aren’t known, but think about the people, sites, institutions whose reputations you hold in high regard.