Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smart phone could be shown on the same site as the person opening it on their laptop.
Even if you do have a responsive or adaptive design, you still need to keep up with the latest trends.
The goal of any new tech stack is to make websites better: faster, simpler, lighter and more secure.
Every year web standards change radically. If you want to stay in the Google search results you must adapt to the new. If you don’t update your website it’s sure to fall in the search engine rankings.
It might also not be compatible with some of the latest popular browsers.
Never leave your site visitors wondering what they should do next. If it’s not subtle and intuitive, they’ll leave and never return. And that’s sadly a lost prospect.
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page.
To be honest, new or old, any website can be hacked. The experience is stressful and painful, especially when you lose information, or/and have to build everything from scratch. However, older websites rely on older technology, therefore chances of security breach are higher.
You’ll be able to measure the effectiveness of your website. An old website may not be equipped with the necessary tools (like heat mapping and conversion tracking) that will help you measure how effective your online presence is.
When people visit your site, they see it as a reflection of your organisation. If your site looks professional and is loaded with useful information readers will see you as an authority and expert.
An old outdated website might not keep up with all the new apps, plugins and integrations available.