Your website isn’t set in stone, so you shouldn’t treat it like it is!
The world is
constantly changing
. Your website should be no exception.

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If your site remains the same for too long, you risk Google to ignore it and your business will look stale and irrelevant:

  • Is your design slightly outdated?
  • Have your sales been decreasing recently?
  • Is your website matching the latest coding standarts?
  • Stay up to date
  • Responsive & Mobile Friendly

    Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smart phone could be shown on the same site as the person opening it on their laptop.

    Even if you do have a responsive or adaptive design, you still need to keep up with the latest trends.

  • Coding Standards

    The goal of any new tech stack is to make websites better: faster, simpler, lighter and more secure.

    Every year web standards change radically. If you want to stay in the Google search results you must adapt to the new. If you don’t update your website it’s sure to fall in the search engine rankings.

    It might also not be compatible with some of the latest popular browsers.

  • Effective use of calls to actions

    Never leave your site visitors wondering what they should do next. If it’s not subtle and intuitive, they’ll leave and never return. And that’s sadly a lost prospect.

    Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page.

  • Reduce your risk of getting hacked

    To be honest, new or old, any website can be hacked. The experience is stressful and painful, especially when you lose information, or/and have to build everything from scratch. However, older websites rely on older technology, therefore chances of security breach are higher.

  • Measuring Effectiveness

    You’ll be able to measure the effectiveness of your website. An old website may not be equipped with the necessary tools (like heat mapping and conversion tracking) that will help you measure how effective your online presence is.

  • Outdated Design

    When people visit your site, they see it as a reflection of your organisation. If your site looks professional and is loaded with useful information readers will see you as an authority and expert.

  • Website Integration

    An old outdated website might not keep up with all the new apps, plugins and integrations available.

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